II. Design: How do we create value?
When embarking on a platform journey, you have to understand that there are two fundamentally different types of platforms. On the one side, there are transaction platforms, also known as marketplaces, where you have buyers and sellers (e.g., eBay) or providers and consumers (e.g., Airbnb). On the other side, there are innovation platforms like Amazon Web Services (AWS). AWS is a cloud platform that serves as a basis for others to innovate and develop applications on top. Designing transaction and innovation platforms requires different principles and choices. Use the 26 patterns to determine (A) the core value proposition, (B) the ownership model, and (C) the operating model for your transaction or innovation platform.